Historic Histrionics
Thursday, July 15th, 2010
Bun B – “Let ‘Em Know” (Produced By DJ Premier)
from III Trill III Furious (Rap-A-Lot, Coming Soon)
This is not a great song and it doesn’t matter.
Both these artists are absolute legends and deserve our utmost respect but I tend to believe that honest criticism is a more reverent act than empty praise. So it needs to be said that “Let ‘Em Know” is basically a lazy mess. Bun phones in his verse, as he’s been known to do, the beat is generic even as far as standard issue Premier goes and the scratched up spoken Pimp C vocals don’t come anywhere close to forming a musical or rhythmic chorus, let alone a memorable or catchy one.
The record an appropriate combination, though. The Awl [1] was astute enough to notice that both artists are old but there’s an even closer parallel here – Bun and Preem have aged uniquely into legacy artists, which is a rarity in this genre. Aside from Jay-Z, who built an industry off legacy alone, I can’t think of two acts in hip hop who have more effectively sustained themselves off codified mythologies alone.[2] That these guys are important has become conventional hip hop wisdom, so much, in fact, that there are many people who have never heard “Front, Back, Side To Side” who will tell you that Bun B is an undisputed legend and there are those who would mistake “Check The Technique” for a Dockers commercial but will still draw the weathered conclusion that DJ Premier is the best producer to ever do it. I wouldn’t argue against either of those points, but this sort of etched in stone idolization without context has been devastating for a few reasons. (more…)





